Job Description: Visual Designer/Graphic Designer

Position: Visual Designer/Graphic Designer
Location: Remote/On-site
Company: Kanemtrade - Ecommerce Multivendor Marketplace
Type: Full-time/Part-time

Overview:
Kanemtrade is looking for a creative and detail-oriented Visual Designer/Graphic Designer to join our team. The ideal candidate will be responsible for designing engaging and visually compelling graphics that support our marketing, branding, and product initiatives. This role involves creating digital and print assets, maintaining brand consistency, and collaborating with various teams to produce high-quality visuals that enhance the customer experience.

Key Responsibilities:

1. Graphic Design:
   • Create high-quality graphics for web, social media, email marketing, and print materials.
   • Design visually appealing banners, product images, infographics, and promotional content.
2. Brand Identity and Guidelines:
   • Maintain and evolve the visual identity of Kanemtrade in line with the brand guidelines.
   • Ensure consistency in design across all marketing channels and platforms.
3. User Interface (UI) Design:
   • Collaborate with UX/UI designers to create intuitive and visually appealing website elements.
   • Design engaging interfaces and user experiences that align with business goals.
4. Digital Content Creation:
   • Develop digital assets, including social media graphics, animated GIFs, icons, and illustrations.
   • Work with the marketing team to create content that enhances campaigns and promotions.
5. Print Design:
   • Design print materials such as brochures, flyers, posters, and packaging.
   • Prepare print-ready files and coordinate with printers to ensure quality production.
6. Collaborative Projects:
   • Work closely with the marketing, product, and content teams to support their design needs.
   • Participate in brainstorming sessions to develop creative concepts and campaigns.
7. Image Editing and Retouching:
   • Edit and retouch product photos to enhance visual appeal and quality.
   • Optimize images for web and mobile to ensure fast loading times without sacrificing quality.
8. Prototyping and Mockups:
   • Create prototypes and mockups to visualize design concepts and present ideas to stakeholders.
   • Use tools like Adobe XD, Sketch, or Figma to develop interactive prototypes.
9. Creative Input and Innovation:
   • Provide creative input for new design concepts and marketing strategies.
   • Stay updated on design trends, tools, and best practices to bring fresh ideas to the team.
10. Quality Assurance:
    • Review and proof all design work to ensure accuracy and alignment with brand standards.
    • Conduct quality checks on final designs, ensuring they are error-free and visually consistent.
11. File Management and Organization:
    • Organize and maintain a library of design assets, templates, and files.
    • Ensure proper file management for easy access and use by other team members.
12. Vendor and Partner Coordination:
    • Work with external vendors, photographers, and agencies to execute design projects.
    • Provide clear design briefs and direction to ensure high-quality outputs.
13. Performance Tracking and Feedback:
    • Track the performance of visual content and use feedback to optimize designs.
    • Adjust and refine designs based on performance data and user feedback.

Requirements:

• Proven experience as a Visual Designer, Graphic Designer, or similar role.
• Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, etc.
• Strong portfolio showcasing a range of design work, including digital and print.
• Excellent understanding of design principles, color theory, typography, and layout.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail, creativity, and a passion for design.
• Experience with ecommerce design is a plus.
• Basic knowledge of HTML/CSS is an advantage.

Tasks and Responsibilities Table: